What Are the Best Practices for Maintaining a Good IP Reputation?
To maintain a good IP reputation, adhere to the following best practices:
1. Use Double Opt-In: Ensure subscribers confirm their subscription through a double opt-in process. This reduces the chances of fake or mistyped email addresses.
2. Segment Your List: Segment your email list to send targeted and relevant content to different groups. This increases engagement and reduces the likelihood of spam complaints.
3. Regularly Clean Your List: Remove inactive subscribers and hard bounces from your email list. This helps maintain a healthy list and minimizes bounce rates.
4. Authenticate Your Emails: Use authentication methods like SPF, DKIM, and DMARC to verify your identity as a sender. This builds trust with ESPs.
5. Monitor Engagement Metrics: Keep an eye on open rates, click-through rates, and other engagement metrics. High engagement indicates that your emails are well-received and can positively impact your IP reputation.