Identify Segments: Determine the different groups within your email list based on behavior, demographics, or other criteria. Plan Your Sequence: Decide what emails each segment should receive and in what order. Set Triggers: Determine what actions will trigger the email sequence (e.g., sign-up, purchase). Design Emails: Create personalized content for each email in the sequence. Test and Optimize: Monitor the performance of your sequences and make adjustments as needed.