Implementing NMF in email marketing involves several steps:
1. Data Collection: Gather data on customer interactions, behaviors, and preferences. This data can include email open rates, click-through rates, purchase history, and demographic information. 2. Data Preparation: Prepare the data by creating a non-negative matrix where rows represent customers and columns represent various engagement metrics. 3. Factorization: Apply NMF to decompose the matrix into two lower-dimensional matrices. The resulting matrices can be interpreted to uncover latent features and audience segments. 4. Analysis and Interpretation: Analyze the decomposed matrices to identify patterns, segments, and themes. Use these insights to inform your marketing strategies. 5. Execution: Implement the findings by creating targeted and personalized email campaigns for the identified segments.