1. Choose the Right Email Marketing Software: Ensure your email marketing platform supports personalization tokens. Popular options include Mailchimp, HubSpot, and ActiveCampaign. 2. Collect the Necessary Data: Gather information about your contacts through signup forms, surveys, and other touchpoints. 3. Insert Tokens in Email Templates: While creating your email template, insert the appropriate tokens where you want personalized content to appear. 4. Test Your Emails: Always send test emails to ensure that the tokens are replaced correctly and that the email displays as expected for the recipient.