Clear Subject Lines Ensure your subject lines accurately reflect the content of the email. Misleading subject lines can lead to higher unsubscribe rates and damage your brand's reputation.
Explicit Consent Always obtain explicit consent from recipients before adding them to your mailing list. This can be done through double opt-in procedures where subscribers confirm their subscription via a follow-up email.
Privacy Policies Provide a accessible link to your privacy policy in your emails. This helps subscribers understand how their data will be handled and assures them that their information will not be misused.
Clear Unsubscribe Options Make it easy for recipients to unsubscribe if they wish to. A clear and easy-to-find unsubscribe link shows that you respect their preferences and helps maintain a positive relationship.