How to Implement User Authentication in Your Email Marketing Strategy?
To implement user authentication, you should follow these steps:
1. Set up SPF: Publish an SPF record in your domain's DNS settings. This record should include the IP addresses of all the servers that are authorized to send emails on your behalf.
2. Configure DKIM: Generate a DKIM key pair and add the public key to your DNS records. The private key will be used by your email server to sign outgoing emails.
3. Establish DMARC: Create a DMARC record in your DNS settings. This record will specify how to handle emails that fail SPF or DKIM checks and can provide valuable feedback on email delivery.