Improving your domain reputation involves several strategies:
Authenticate Your Emails: Use DKIM, SPF, and DMARC to verify your emails. Clean Your Email List: Regularly remove inactive or invalid email addresses to reduce bounce rates. Engage Your Audience: Send relevant and valuable content to keep your audience engaged and reduce spam complaints. Monitor Metrics: Keep an eye on key metrics like bounce rate, open rate, and spam complaints to identify and address issues promptly. Gradual Scaling: Slowly increase your email sending volume, especially if you’re starting with a new domain.