Improving email behavior involves a combination of strategies:
Segmentation: Divide your email list into segments based on demographics, behavior, or preferences to send more targeted emails. Personalization: Use recipient data to personalize the content and offers in your emails. A/B Testing: Test different subject lines, content, and send times to see what works best. Mobile Optimization: Ensure your emails are optimized for mobile devices, as a significant portion of emails are opened on smartphones. Feedback: Solicit feedback from your recipients to understand their preferences and improve future campaigns.