What Are the Drawbacks of Inconsistent Scheduling?
Inconsistent scheduling can lead to several issues, including:
Decreased Engagement: Subscribers might miss your emails if they are not expecting them, leading to lower open and click-through rates. Higher Unsubscribe Rates: An erratic email schedule can frustrate your audience, causing them to unsubscribe. Brand Perception: Inconsistent emails can create a perception of unreliability, affecting your brand image. Spam Filters: Irregular sending patterns may increase the likelihood of your emails being flagged as spam.