email deliverability rates

How to Improve Email Deliverability Rates?

Improving email deliverability is a multi-faceted process. Here are some strategies:
Clean Email List: Regularly update and cleanse your email list to remove invalid or inactive addresses.
Segmentation: Segment your email list to send more relevant content to different audiences.
Personalization: Personalized emails often result in higher engagement rates, improving deliverability.
Test Emails: Use A/B testing to optimize subject lines, content, and sending times.
Monitor Metrics: Keep an eye on key metrics like open rates, click-through rates, and bounce rates to identify and address issues promptly.

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