Why Should You Use Video Tutorials in Email Marketing?
1. Increased Engagement: Videos are more engaging than text. They can capture attention quickly and keep it longer, which can reduce bounce rates and increase click-through rates.
2. Better Retention: Video content is often easier to remember. Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
3. Higher Conversion Rates: Videos can lead to higher conversion rates. A well-crafted video tutorial can explain complex concepts, showcase product benefits, and provide a clear call-to-action, driving more conversions.