Several factors can contribute to a poor email reputation:
High Bounce Rates: Sending emails to invalid addresses can result in high bounce rates, which negatively impact your reputation. Spam Complaints: If recipients frequently mark your emails as spam, ISPs will take note and could blacklist your domain. Low Engagement: Low open and click-through rates can signal to ISPs that your emails are not relevant or wanted. Inconsistent Sending Patterns: Abrupt changes in email volume can trigger ISP suspicion and harm your reputation. Unethical Practices: Buying email lists or not following CAN-SPAM Act regulations can severely damage your reputation.