reputation risk

What are Common Causes of Poor Email Reputation?

Several factors can contribute to a poor email reputation:
High Bounce Rates: Sending emails to invalid addresses can result in high bounce rates, which negatively impact your reputation.
Spam Complaints: If recipients frequently mark your emails as spam, ISPs will take note and could blacklist your domain.
Low Engagement: Low open and click-through rates can signal to ISPs that your emails are not relevant or wanted.
Inconsistent Sending Patterns: Abrupt changes in email volume can trigger ISP suspicion and harm your reputation.
Unethical Practices: Buying email lists or not following CAN-SPAM Act regulations can severely damage your reputation.

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