Interpreting custom reports requires a keen eye for detail and an understanding of your campaign goals. Here are a few tips:
- Compare Against Benchmarks: Use industry benchmarks to see how your campaign is performing relative to others. - Look for Patterns: Identify any patterns or trends in the data. For example, are certain types of content performing better than others? - Segment Analysis: Evaluate how different segments of your audience are responding. This can help in tailoring future campaigns to specific groups. - A/B Testing: Use A/B testing results to refine your strategies. Compare the performance of different email versions to understand what works best.