What Metrics Should Be Included in Custom Reports?
The metrics included in custom reports can vary based on your specific goals. However, some commonly used metrics are:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. - Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. - Bounce Rate: The percentage of emails that could not be delivered. - Unsubscribe Rate: The percentage of recipients who unsubscribe from your mailing list. - Engagement Over Time: How engagement levels change over a specific period.