Interpreting the data from an impact report involves understanding what each metric indicates about your email campaign's performance:
High open rates suggest that your subject lines are effective and your audience is interested in your content. A low CTR may indicate that while people are opening your emails, they are not finding the content engaging or the call-to-action (CTA) compelling. High conversion rates are a strong indicator that your email content is driving the desired actions. High bounce rates could mean issues with your email list quality or deliverability problems. An increasing unsubscribe rate may signal that your content is not resonating with your audience or that you are sending emails too frequently.