Maintaining your recipient list involves regular cleaning and updating to ensure its quality. Here are some best practices:
Remove Inactive Subscribers: Regularly remove emails that havenât engaged with your messages for a specified period. Verify Email Addresses: Use email verification tools to ensure the addresses are valid. Update Information: Allow subscribers to update their preferences and information easily. Monitor Engagement: Keep track of open rates, click-through rates, and other metrics to identify and address issues.