What Metrics Are Used to Measure Revenue from Email Marketing?
The key metrics used to measure revenue from email marketing include:
Conversion Rate: The percentage of email recipients who complete a desired action, such as making a purchase. Average Order Value (AOV): The average amount spent by customers as a result of email campaigns. Customer Lifetime Value (CLV): The total revenue expected from a customer over the duration of their relationship with your business. Revenue Per Email (RPE): The total revenue generated divided by the number of emails sent.