Maintaining and cleaning your customer base is crucial for ensuring the health of your email list. Here are some tips:
Regularly Update your email list to remove inactive or bounced email addresses. Re-engagement Campaigns: Send targeted emails to inactive subscribers to rekindle their interest. Preference Centers: Allow subscribers to update their preferences and frequency of emails. Compliance: Ensure your practices adhere to regulations like GDPR and CAN-SPAM to avoid legal issues.