Segmentation is the process of dividing your customer base into smaller, more targeted groups. This can be done based on various criteria such as:
Demographics: Age, gender, income level, etc. Behavioral Data: Purchase history, browsing behavior, etc. Engagement Levels: Frequency of email opens, clicks, etc. Preferences: Product interests, communication preferences, etc.
Segmenting your customer base allows you to create more personalized and relevant email campaigns, which can significantly improve engagement and conversion rates.