Maintaining consumer consent is as important as obtaining it. Here are some best practices:
- Regularly Update Your List: Remove inactive subscribers and those who have opted out. This not only keeps your list clean but also improves your email deliverability. - Provide Clear Opt-Out Options: Make it easy for consumers to unsubscribe from your emails. A clear and simple opt-out process can prevent frustration and potential complaints. - Respect Privacy: Ensure that you are transparent about how you use consumer data. Include a privacy policy link in your emails and adhere to it.