Failing to obtain consumer consent can have serious consequences. These include:
- Legal Repercussions: Non-compliance with regulations like the GDPR and CAN-SPAM Act can result in substantial fines. - Damage to Brand Reputation: Sending unsolicited emails can lead to consumer dissatisfaction and damage your brandâs reputation. - Poor Engagement: Emails sent without consent are more likely to be marked as spam, leading to lower engagement rates and potential blacklisting by email service providers.