There are several effective ways to obtain consumer consent:
- Double Opt-In: This method involves two steps. First, the consumer signs up for your email list. Then, they receive a confirmation email asking them to verify their subscription. This ensures that the email address is valid and that the individual genuinely wants to receive your emails. - Sign-Up Forms: Place sign-up forms on your website, social media pages, and in-store locations. Make sure these forms are easy to find and fill out. - Lead Magnets: Offer something valuable in exchange for an email address, such as a free eBook, discount code, or exclusive content.