Here are some best practices for maintaining email hygiene:
Regularly Clean Your List: Periodically remove invalid or inactive email addresses. Tools like email verification services can help in identifying such addresses. Segment Your List: Segmenting your email list based on engagement levels can help you target active subscribers more effectively. Use Double Opt-In: Implementing a double opt-in process ensures that the subscribers genuinely want to receive your emails. Monitor Bounce Rates: Keep an eye on your bounce rates. High bounce rates indicate poor list hygiene. Send Re-engagement Campaigns: Reach out to inactive subscribers with re-engagement campaigns to either win them back or remove them from your list.