Maintaining list health requires ongoing efforts. Here are some best practices:
Regular Cleaning: Periodically remove inactive subscribers and invalid email addresses from your list. Double Opt-In: Implement a double opt-in process to ensure that subscribers genuinely want to receive your emails. Segmentation: Use segmentation to send targeted emails to different groups within your list, improving engagement. Re-Engagement Campaigns: Run campaigns aimed at re-engaging inactive subscribers. Feedback Loop: Monitor and act on feedback from your subscribers to improve your content and strategy.