Measuring active participation involves tracking various metrics and KPIs:
Open Rates: The percentage of subscribers who open your emails. This indicates the effectiveness of your subject lines and initial engagement. Click-Through Rates (CTR): The percentage of subscribers who click on links within your emails. This measures the effectiveness of your content and CTAs. Reply Rates: The number of replies or responses you receive from your emails. High reply rates indicate strong engagement and interest. Forwarding/Sharing Rates: The number of times your email content is shared or forwarded. This indicates the value and relevance of your content. Conversion Rates: The percentage of subscribers who complete a desired action, such as making a purchase or signing up for an event, after clicking on a link in your email.