Several platforms and resources can help you identify past winners in email marketing:
1. Industry Awards: Many organizations, like the Email Experience Council (EEC) and the MarketingSherpa Email Awards, recognize outstanding email marketing campaigns. Reviewing winners from these awards can provide a wealth of insights. 2. Case Studies: Leading email marketing platforms, such as Mailchimp and Constant Contact, often publish case studies showcasing successful campaigns. These case studies provide detailed analyses of what worked and why. 3. Competitor Analysis: Reviewing your competitors' email campaigns can also provide valuable insights. Sign up for their newsletters and analyze their approach to see what you can adapt for your own strategy.