Active participation is crucial for several reasons:
Higher Engagement Rates: When subscribers actively engage with your emails, it demonstrates interest and relevance, leading to higher engagement rates. Improved Deliverability: High levels of engagement signal to email providers that your emails are valuable, which can improve deliverability rates. Better ROI: Engaged subscribers are more likely to convert, increasing the return on investment (ROI) of your email marketing efforts. Valuable Insights: Active participation provides data and insights that can help you refine your strategies and content.