To determine whether your efforts to align interests are successful, you need to measure specific metrics:
Open Rates: A higher open rate indicates that your subject lines resonate with your subscribers. Click-Through Rates: This metric shows how many subscribers are engaging with the content inside your emails. Conversion Rates: Ultimately, you want your subscribers to take action, whether that's making a purchase, signing up for a webinar, or another conversion goal. Unsubscribe Rates: A low unsubscribe rate is a good indicator that your content is meeting subscriber expectations.