To align with your subscribers' interests, you first need to identify what those interests are. This can be achieved through various methods:
Surveys and Polls: Directly ask your subscribers about their preferences. Behavioral Data: Analyze how subscribers interact with your emails, such as open rates and click-through rates. Purchase History: Look at the products or services subscribers have previously bought. Segment Analysis: Divide your mailing list into segments based on demographics, behavior, or other criteria.