content relevance

How to Measure Content Relevance?

To measure the relevance of your email content, you can track several key metrics:
1. Open Rate: The percentage of recipients who open your email. A high open rate indicates that your subject lines and sender names are compelling.
2. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. A high CTR suggests that your content is engaging and relevant.
3. Conversion Rate: The percentage of recipients who complete the desired action, such as making a purchase. This metric is crucial for assessing the effectiveness of your content.
4. Unsubscribe Rate: The percentage of recipients who opt out of your email list. A high unsubscribe rate may indicate that your content is not meeting the needs or expectations of your audience.

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