To minimize the chances of your emails being blocked, consider the following best practices:
1. Authenticate Your Emails: Implement authentication protocols such as SPF, DKIM, and DMARC to verify your emails and improve deliverability. 2. Monitor Your Sender Reputation: Regularly check your IP and domain reputation to ensure they are not blacklisted. 3. Maintain List Hygiene: Regularly clean your email list to remove inactive or invalid email addresses. 4. Create Engaging Content: Ensure your emails are relevant, personalized, and valuable to the recipients. Avoid using spammy words and excessive images. 5. Collect Consent: Always obtain explicit permission from recipients before adding them to your email list. This reduces the likelihood of complaints and improves engagement rates. 6. Test Before Sending: Use tools to test your emails for spam triggers and deliverability issues before sending them to your entire list.