Measuring the performance of your CTAs involves tracking several key metrics:
CTR: This metric shows the percentage of email recipients who clicked on the CTA link. A higher CTR indicates a more effective CTA. Conversion Rate: This measures how many of those who clicked the CTA completed the desired action, such as making a purchase or filling out a form. Bounce Rate: If your CTA leads to a webpage, monitor the bounce rate to see if visitors are leaving the page quickly without taking further action. Heatmaps: Use heatmaps to see where readers are clicking within your email. This can help you understand if your CTA placement is effective.