Measuring growth is essential to understand the effectiveness of your email marketing strategies. Key metrics to track include:
Open Rates: The percentage of recipients who open your emails. A higher open rate indicates that your subject lines are effective. Click-Through Rates (CTR): The percentage of recipients who click on links within your emails. This measures the effectiveness of your content and CTAs. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or signing up for a webinar. Bounce Rates: The percentage of emails that could not be delivered. Lower bounce rates indicate a cleaner, more engaged email list. Unsubscribe Rates: The percentage of recipients who opt-out from your email list. Monitoring this helps you understand the relevance of your content.