To gauge the effectiveness of message retention, consider the following metrics:
Open Rates: Indicates how many recipients opened your email. Click-Through Rates (CTR): Measures the percentage of recipients who clicked on links within your email. Bounce Rates: Shows the number of emails that were not successfully delivered. Unsubscribe Rates: Reflects the number of recipients who opted out of your email list. Conversion Rates: Tracks the number of recipients who completed a desired action, such as making a purchase.