Measuring the success of your B2C email marketing campaigns involves tracking key metrics. Important metrics include:
Open Rates: The percentage of recipients who open your email. It indicates the effectiveness of your subject lines and sender reputation. Click-Through Rates (CTR): The percentage of recipients who click on links within your email. High CTRs suggest engaging content and compelling calls-to-action. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase. It measures the effectiveness of your email in driving sales. Bounce Rates: The percentage of emails that couldn't be delivered. High bounce rates can harm your sender reputation. Unsubscribe Rates: The percentage of recipients who opt out of your email list. Monitor this to ensure your content remains relevant and engaging.