Tracking the performance of your email campaigns is essential to understand what works and what doesnât. Key metrics to monitor include:
Open Rates: The percentage of recipients who open your email. Click-Through Rates (CTR): The percentage of recipients who click on a link within your email. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. Unsubscribe Rates: The percentage of recipients who opt out of your mailing list after receiving an email. Spam Complaints: The number of recipients who mark your email as spam.