1. Conversion Rate The conversion rate is the percentage of email recipients who complete the desired action. This is a direct measure of how effective your emails are at driving conversions.
2. Click-Through Rate (CTR) The CTR indicates how many recipients clicked on links within your email. A higher CTR often correlates with higher conversion rates, as it shows recipients are engaged and interested.
3. Revenue per Email This metric measures the amount of revenue generated per email sent. It helps you understand the direct financial impact of your email campaigns.
4. Customer Acquisition Cost (CAC) The CAC is the cost of acquiring a new customer through your email marketing efforts. This metric helps you evaluate the efficiency and profitability of your campaigns.