Open Rate: The percentage of recipients who open your email. A higher open rate indicates that your subject line and sender name are compelling. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. This metric shows how engaging your content and CTA are. Conversion Rate: The percentage of recipients who complete the desired action, such as filling out a form or downloading a resource. List Growth Rate: The rate at which your email list is growing. This indicates the success of your list-building efforts. Unsubscribe Rate: The percentage of recipients who unsubscribe from your emails. Monitoring this helps you understand if your content is relevant to your audience. Lead Quality: Assessing the quality of the leads generated, such as their likelihood to convert into paying customers, is crucial for evaluating the campaign’s success.