How to Measure the Effectiveness of Engaging Text?
To measure the effectiveness of your engaging text, track the following metrics: - Open Rate: Indicates how many recipients opened your email. - Click-Through Rate (CTR): Measures how many recipients clicked on links within your email. - Conversion Rate: Tracks how many recipients completed the desired action (e.g., making a purchase). - Bounce Rate: Shows the percentage of emails that were not delivered. - Unsubscribe Rate: Indicates how many recipients opted out of receiving future emails.