How to Measure the Effectiveness of LTV-based Email Campaigns?
To measure the effectiveness of your LTV-based email marketing campaigns, consider the following metrics:
Open Rates: Indicates how many recipients open your emails. Click-Through Rates (CTR): Measures how many recipients click on links within your emails. Conversion Rates: Tracks the number of recipients who complete a desired action, such as making a purchase. Revenue per Email: Calculates the average revenue generated per email sent. Churn Rate: Monitors the rate at which customers stop engaging with your emails or unsubscribe.