How to Measure the Effectiveness of Visuals in Emails?
Measuring the effectiveness of visuals in your email campaigns is crucial for continuous improvement. Monitor the following metrics:
Open Rate: See if emails with visuals result in higher open rates. Click-Through Rate: Determine if visuals are driving more clicks. Conversion Rate: Assess whether visuals are leading to more conversions. Engagement: Look at metrics like time spent on email and social shares.