How to Measure the Effectiveness of Your Audience Understanding?
To ensure that your audience understanding is translating into effective email marketing, you need to measure various metrics:
- Open Rates: A high open rate indicates that your subject lines and sender reputation are strong. - Click-Through Rates (CTR): A high CTR shows that your content is engaging and relevant to your audience. - Conversion Rates: The ultimate measure of success, a high conversion rate indicates that your emails are driving the desired actions. - Unsubscribe Rates: A low unsubscribe rate suggests that your audience finds your emails valuable and relevant.