There are several ways to gather data about your audience:
1. Surveys and Feedback Forms: Directly ask your subscribers about their preferences and interests. 2. Analytics Tools: Use tools like Google Analytics and your email marketing platform’s analytics to track user behavior and demographics. 3. Social Media Insights: Platforms like Facebook and Instagram provide valuable insights into your audience’s demographics and interests. 4. Purchase History and Browsing Behavior: Analyze the purchase history and browsing behavior of your customers to understand their preferences.