When it comes to understanding your audience, the more detailed your information, the better. Here are some key types of data to collect:
- Demographic Data: Age, gender, location, income level, education, etc. - Psychographic Data: Interests, values, lifestyle, and personality traits. - Behavioral Data: Purchase history, email open rates, click-through rates, and website activity. - Preferences: Preferred types of content, frequency of emails, and communication channels.