How to Measure the Effectiveness of Your Email Navigation?
To determine if your emails are navigable, you can track various KPIs:
Click-Through Rate (CTR): A high CTR indicates that recipients are engaging with your CTAs. Bounce Rate: A high bounce rate may suggest that your email is difficult to navigate or not engaging enough. Conversion Rate: This metric shows how many recipients completed the desired action, such as making a purchase or filling out a form. Heatmaps: Use heatmap tools to see where users are clicking within your email. This helps identify which sections are most engaging and if your navigation is effective.