While creating navigable emails, it's essential to avoid common pitfalls:
Overloading with Links: Too many links can overwhelm the reader and dilute the effectiveness of your primary CTAs. Focus on a few key links that drive your main objectives. Complicated Layouts: Complex layouts can confuse recipients. Stick to simple, clean designs that guide the user naturally through the content. Lack of Consistency: Inconsistent design elements can disrupt the user experience. Maintain consistent fonts, colors, and button styles throughout your email. Ignoring Accessibility: Ensure that your emails are accessible to all users, including those with disabilities. Use alt text for images and ensure sufficient contrast for text readability.