When a message becomes diluted, it can lead to several negative outcomes:
Decreased Engagement: Recipients may not take action if the main message is unclear or buried. Lower Conversion Rates: Without a clear directive, users are less likely to follow through on the desired action. Increased Unsubscribes: Overloading emails with information can overwhelm readers, leading them to opt-out. Brand Confusion: A diluted message can create inconsistency in brand communication, confusing the audience.