impact

How to Measure the Impact of Email Marketing?

Measuring the impact of email marketing involves analyzing various metrics:
1. Open Rate: The percentage of recipients who open the email.
2. Click-Through Rate (CTR): The percentage of recipients who click on links within the email.
3. Conversion Rate: The percentage of recipients who take the desired action after clicking on the email.
4. Bounce Rate: The percentage of emails that could not be delivered.
5. Unsubscribe Rate: The percentage of recipients who opt out of the email list after receiving the email.

Frequently asked queries:

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