How to Measure the Impact of Influential Customers in Email Marketing?
Measuring the impact involves several key metrics: - Engagement Rates: Track the open rates, click-through rates, and conversion rates of emails involving influential customers. - Referral Traffic: Monitor the referral traffic generated from links shared by influential customers. - Social Proof: Assess the level of social proof, such as shares, likes, and comments, generated by their endorsements. - Sales Data: Analyze sales data to see if there's an uptick in purchases following campaigns involving influential customers.