How to Measure the Impact of Offline Interactions on Email Campaigns?
Measuring the impact involves tracking key metrics such as: - Open Rates and Click-Through Rates (CTR): Higher rates may indicate successful integration of offline data. - Conversion Rates: Monitoring how many email recipients complete a desired action, like making a purchase. - Customer Retention: Evaluating if personalized emails based on offline interactions lead to repeat business. - Engagement Metrics: Assessing how recipients interact with email content, such as time spent reading or sharing emails.